West Yorkshire Combined Authority (WYCA) has been
shortlisted three times in this year’s National Transport Awards organised by
Transport Times Magazine.
WYCA’s work on last year’s Tour de France Grand Départ
has been recognised in the Transport Team/Partnership and Travel Information
& Marketing categories and the development and promotion of the Payzone
retail network for MCard is also a finalist for the Travel Information &
Tour de France
WYCA’s Tour de France entry for the Transport
Team/Partnership award concentrated on our work with TdFHub2014 Ltd, other
Local Transport and Highway Authorities,
Government Agencies and Statutory Bodies such as the Highways Agency and
Network Rail, bus and train operators and other partners to avert ‘transport
misery’ for the event’s three million-plus spectators. The Travel Information
& Marketing entry for the Grand Départ focused on the well-planned, multi-channel
Travel Demand Management campaign.
At the campaign’s heart was an interactive map that
allowed people to carry out multi-modal journey planning and be aware of road
closures, parking, spectator viewing areas and hubs. The entry also describes
the travel advice delivered via digital screens at bus stops and rail stations,
variable message signs, websites and social media.
Both entries cite the post-event research which showed
that over 90% of spectators to the Yorkshire stages were aware of the travel
advice issued and while based on similar previous events 75% of spectators had
been expected to travel by private car, thanks to the combined efforts of the
partners only 28% did so, less than half of that originally forecast.
The Travel Information & Marketing entry for MCard
Smartcard Retail Expansion describes the successful campaign to raise public
awareness of new MCard smartcards and the transfer of sales from Post Offices
to Payzone stores.
The entry describes a ‘hat-trick’ success of launching of
new technology, new products and a new retail network through excellent media
coverage, social media, leaflets, posters, timetable adverts and e-newsletters.
West Yorkshire Combined Authority’s Transport Committee
Chair Cllr Keith Wakefield said “I’m pleased to see the West Yorkshire’s
Combined Authority’s work on these transport projects has been recognised by
being shortlisted three times at this year’s National Transport Awards. Victory
for the Combined Authority would be well deserved recognition for the hard
working teams and our partners who delivered the shortlisted projects.”
Organised by the Transport Times, the National Transport
Awards celebrate the successes of local transport projects that the judges feel
have delivered the tangible results of improving transport users’ experiences.
WYCA finds out if its shortlisted entries have been successful on Thursday 8
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